Firefly was a great SF/Western hybrid series by the great writer/director Joss Whedon that was tragically canned by Fox after only 13 episodes. However, thankfully Serenity, a film that continues the series is set to be released on April 22, 2005. If it’s half as good as the show, it deserves to make millions – and hopefully it will. They’re trying an interesting guerilla marketing technique already, getting the fanbase excited about the show and giving rewards for promoting the film. It will be interesting to see how this plays out. The fact that they’re trying to build an audience using interactive technology when the film is nearly a year away is an innovative strategy. I know I’ll be in line on the 22nd…
Serenity Now
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