Jay Reding.com

On Being Time’s Person Of The Year

I was quite shocked to learn today that I’d been named Time Magazine’s Person of the Year. However, I would like to thank Time for such a great honor. After all, I did beat out such notables (both famous and infamous) as Mahmoud Ahmadinejad, Kim Jung Il, George W. Bush, Kofi Annan, as well as countless others. It is quite an accomplishment…

OK, so everyone is now Time‘s Person of the Year. If ever there was a case of diminishing the value of the currency, this would be it. After all, now the pickup line of “Hey baby, I was Time‘s Person of the Year!” is completely worthless. Believe me, Mikhail Sergeyevich Gorbachev is livid about that one…

It seems that Time decided to cop out. Yes, YouTube is a fantastic service that portends to shake up the entire world of media. So why not nominate the founders of YouTube? Or better yet, Larry Page and Sergey Brin, the founders of Google? Hell, since Time seems to have a predilection for Steve Jobs, why not nominate him?

Time gets it right when they note the power of citizen media. However, nominating everyone as Person of the Year just seems like a cop-out to me. Apparently, I’m not alone in that.

Oh well, at least I can say that I got to be Time‘s Person of the Year, and I didn’t even have to get my ass off the couch to do it…

3 responses to “On Being Time’s Person Of The Year”

  1. Rhea says:

    So, it really is all about me. I mean, us.

  2. Erica says:

    Oh, Jay, you’ll always be my [bizzare, conservative] man of the year.

  3. Mark says:

    “Cop out” is not even a forceful enough term for Time’s creative malpractice. I know it’s a couple of weeks early for New Year’s predictions, but I’ll nonetheless go out and limb and project that every chucklehead responsible for coronating “you” as their Person of the Year will be laughed out of their job long before they get to decide 2007’s Person of the Year. If heads don’t roll over this, our culture really is in a death spiral.