It appears as though marketers in Britain are preparing to market to the stoner crowd once pot becomes decriminalized.
"It’s no longer a moral issue," said Davidson. "Businesses targeting the youth market can no longer ignore the fact that almost half of their customer base is getting stoned every day. They need to make specific projections about how that affects them."
Strange, I thought MTV had already perfected the notion of marketing to people with the chemically-addled attention-spans of goldfish. Then again, it’s yet to complete its devolution into The Shiny Things Network quite yet…
